Microinsurance product ImpelCARE wins NASSCOM’s AppFAME Contest

Microfinance Focus, Aug 24, 2010: PK4 Software Technologies, a Bangalore based Software-as-a-Service (SaaS) CRM company has been selected as a winner in NASSCOM’s AppFAME Contest for its hand-held rural healthcare and microinsurance application ‘ImpelCARE’.

Winning in the enterprise app category this hand-held-based tele-medicine and microinsurance application is administered by Village Health Champions (VHCs) – women from local villages who are familiar with customs and people have been trained to use its simple local-language interface, while doctors and clinicians use either an English version of the same thing or a deeper web-based SaaS equivalent.

The hand-held device helps VHCs track patient info, provide primary healthcare, record vital statistics and deliver health-related products. The built-in Clinical Decision Support System delivers appropriate medical advice, prescriptions and, where it cannot, direction to invoke tele-medicine.

Working with CARE Foundation and other stakeholders, ImpelCARE uses technological innovation to provide high-quality healthcare services to patients in remote villages, simultaneously keeping costs low. The VHC can interact with a remote CARE doctor who can recommend treatment through an SMS prescription. The VHC also collects microinsurance premiums and records them on the hand-held terminal.

The AppFAME Contest is a special attraction at this year’s NASSCOM EMERGEOUT Conclave, to be held on August 25th 2010 in New Delhi. For the first time, NASSCOM and IAMAI invited applications from Mobile App Developers and rated them on various parameters like usability, design, market potential and application. This was an attempt to seek out apps that are likely to define the market in the future.

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