Posts Tagged ‘effective marketing’

Bruce Meraviglia , Technology & Marketing Editor For those who have been faithful readers of Microfinance Focus, you will recognize this as a new column.  You may be wondering as to the title it bears, and rightly so.  Marketing, in general, is not often associated with the MFI industry.  Rarely have I come across anyone associated with an MFI who has spoken of their marketing department as being integral to the function of the MFI, or a key contributor to the strategy the MFI is following in reaching out to new or existing borrowers.   Full story