Comments for Microfinance Focus | Official Blog https://www.microfinancefocus.com/blog A Global magazine on microfinance and sustainable development Fri, 21 May 2010 16:26:48 +0000 http://wordpress.org/?v=2.9 hourly 1 Comment on Intelligence is Key in Information revolution Era by jiten patel https://www.microfinancefocus.com/blog/2009/11/07/intelligence-is-key-in-information-revolution-era/comment-page-1/#comment-1069 jiten patel Fri, 21 May 2010 16:26:48 +0000 https://www.microfinancefocus.com/blog/?p=407#comment-1069 The analogy is very apt. Without technology MFIs will continue to struggle to grow and scale their operations, and to attain profitability.  MFIs must formulate a strategic IT Plan that is in concert with their business strategy. Worth noting is that technology by itself is not the panacea. MFIs must also invest time,  effort, and money on proactively managing their operational processes and practices,  ensuring that these processes are adhered to, and to conduct regular process reviews, at least twice a year.  In addition MFIs need to make sure that they have timely, if not real-time, access to information from across their environment.  Information is king. MFI management need to learn and understand the value of information, and how they can leverage it meaningfully. The analogy is very apt. Without technology MFIs will continue to struggle to grow and scale their operations, and to attain profitability.  MFIs must formulate a strategic IT Plan that is in concert with their business strategy.

Worth noting is that technology by itself is not the panacea. MFIs must also invest time,  effort, and money on proactively managing their operational processes and practices,  ensuring that these processes are adhered to, and to conduct regular process reviews, at least twice a year. 

In addition MFIs need to make sure that they have timely, if not real-time, access to information from across their environment.  Information is king. MFI management need to learn and understand the value of information, and how they can leverage it meaningfully.

]]> Comment on To Build, Buy, or Borrow? by Apex Investments Corporation https://www.microfinancefocus.com/blog/2009/02/27/to-build-buy-or-borrow/comment-page-1/#comment-1068 Apex Investments Corporation Tue, 20 Apr 2010 19:22:38 +0000 https://www.microfinancefocus.com/blog/?p=39#comment-1068 no thing is good more then a free.As this blog provide example of software developers and market trend about the web or IT.In short this is very nice blog. Thanks no thing is good more then a free.As this blog provide example of software developers and market trend about the web or IT.In short this is very nice blog.
Thanks

]]> Comment on Creating a Sense of Trust by Apex Investments Corporation https://www.microfinancefocus.com/blog/2009/04/20/creating-a-sense-of-trust/comment-page-1/#comment-1067 Apex Investments Corporation Tue, 20 Apr 2010 19:14:12 +0000 https://www.microfinancefocus.com/blog/?p=285#comment-1067 micro finance is a young sector  and in countries like India, Pakistan, Nepal etc it can be said to still be in its infancy.i believe that the Indian microfinance market is stepping up to a new level of maturity.Because microfinance as a commercial model is well proven some person think an IPO means “making money off the poor” but all is not true,i think somewhere micro finance will develop poor areas and provide hight probality of developement. Thanks micro finance is a young sector  and in countries like India, Pakistan, Nepal etc it can be said to still be in its infancy.i believe that the Indian microfinance market is stepping up to a new level of maturity.Because microfinance as a commercial model is well proven some person think an IPO means “making money off the poor” but all is not true,i think somewhere micro finance will develop poor areas and provide hight probality of developement.
Thanks

]]> Comment on The Mystery of Marketing Sales and Marketing are not the same thing! by Fehmeen https://www.microfinancefocus.com/blog/2009/11/07/the-mystery-of-marketing-sales-and-marketing-are-not-the-same-thing/comment-page-1/#comment-1066 Fehmeen Fri, 16 Apr 2010 20:43:49 +0000 https://www.microfinancefocus.com/blog/?p=409#comment-1066 The main link between marketing and sales is that marketing facilitates sales, and while I believe financial experts in the financial sector are capable of creating products, they can only do so if the marketing team bridges the gap between them and their customers. The main link between marketing and sales is that marketing facilitates sales, and while I believe financial experts in the financial sector are capable of creating products, they can only do so if the marketing team bridges the gap between them and their customers.

]]> Comment on Role of Marketing for the MFI by Positive Invoice Finance https://www.microfinancefocus.com/blog/2009/02/26/role-of-marketing-for-the-mfi/comment-page-1/#comment-676 Positive Invoice Finance Sat, 16 May 2009 13:19:33 +0000 https://www.microfinancefocus.com/blog/?p=12#comment-676 Concerning with this, Marketing Department plays a vital role to support and facilitate the projects step by step responding to a socially-responsible microfinance institution. Concerning with this, Marketing Department plays a vital role to support and facilitate the projects step by step responding to a socially-responsible microfinance institution.

]]> Comment on Role of Marketing for the MFI by Say Sony https://www.microfinancefocus.com/blog/2009/02/26/role-of-marketing-for-the-mfi/comment-page-1/#comment-2 Say Sony Thu, 05 Mar 2009 02:23:11 +0000 https://www.microfinancefocus.com/blog/?p=12#comment-2 Just would like to share some of our experience related to the role of marketing in MFIs operations in Cambodia. Microfinance is one of banking system in Cambodia that currently grow very fast to provide financial services to the rural households who can not access to formal financial services such as commercial banks. At the time of the fast-growing sector, there are anyway high demands on financial services at the rural community. In this regard, many microfinance players emerged with strong competitive including interest rate declining, big promotion campaign and budget as well as branding image. PRASAC is one of a microfinance institution that has a wide operational areas, office networks and staff as well as biggest loan outstanding as well. Furthermore, PRASAC with its strong desire penetrates to other new areas to deeply outreach the poor with its sustainable growth of the market penetration. However, following the new market and competitive trends and the fast-growing microfinance sector in the country, in role as arketing we tries to improve out strategy year to year to raise the branding image of PRASAC MFI as well as products and services renovations through many activity plans carried out. At the same time, Marketing Department itself has been improved the structure through recruiting more new staff to support the activities responding to the market needs and the fast expanding of PRASAC MFI as well. Furthermore, on behalf of a financial service provider, PRASAC has set its goal and responsibility to improve the living standard of the people through its financial services. In this regard, PRASAC tries to mitigate the negative impacts on its clients with more socially-invested projects. Concerning with this, Marketing Department plays a vital role to support and facilitate the projects step by step responding to a socially-responsible microfinance institution. Hereunder are the following role and responsibilities of Marketing Department of PRASAC MFI: i.) Marketing research & marketing analysis, ii.)Competitive analysis, iii.) Customer behaviors analysis, iv.) Strategic planning and positioning, v.) Product analysis and product differentiation, vi.) Supporting and Facilitation social projects, vii.)Promotion & outreach communication, viii.) Marketing plan Thanks, SAY SONY Marketing Manager PRASAC Microfinance Institution #25, St.294/57, Boeung Kengkang1 Chamkarmon, Phnom Penh, Cambodia +855 (0) 12 456 078: H/P or +855 (0) 16 456 078: +855 (0) 23 220 102: Tel +855 (0) 23 216 362: Fax www.prasac.com.kh: website -------------------------------------------------------------------------- Vision: To improve the living standard of the rural people contributing to sustainable economic developments by being a financially viable microfinance institution. Mission: To provide sustainable access to financial services for rural communities and micro-enterprises Just would like to share some of our experience related to the role of marketing in MFIs operations in Cambodia.

Microfinance is one of banking system in Cambodia that currently grow very fast to provide financial services to the rural households who can not access to formal financial services such as commercial banks. At the time of the fast-growing sector, there are anyway high demands on financial services at the rural community. In this regard, many microfinance players emerged with strong competitive including interest rate declining, big promotion campaign and budget as well as branding image.

PRASAC is one of a microfinance institution that has a wide operational areas, office networks and staff as well as biggest loan outstanding as well. Furthermore, PRASAC with its strong desire penetrates to other new areas to deeply outreach the poor with its sustainable growth of the market penetration.

However, following the new market and competitive trends and the fast-growing microfinance sector in the country, in role as arketing we tries to improve out strategy year to year to raise the branding image of PRASAC MFI as well as products and services renovations through many activity plans carried out. At the same time, Marketing Department itself has been improved the structure through recruiting more new staff to support the activities responding to the market needs and the fast expanding of PRASAC MFI as well.

Furthermore, on behalf of a financial service provider, PRASAC has set its goal and responsibility to improve the living standard of the people through its financial services. In this regard, PRASAC tries to mitigate the negative impacts on its clients with more socially-invested projects. Concerning with this, Marketing Department plays a vital role to support and facilitate the projects step by step responding to a socially-responsible microfinance institution.

Hereunder are the following role and responsibilities of Marketing Department of PRASAC MFI: i.) Marketing research & marketing analysis, ii.)Competitive analysis, iii.) Customer behaviors analysis, iv.) Strategic planning and positioning, v.) Product analysis and product differentiation, vi.) Supporting and Facilitation social projects, vii.)Promotion & outreach communication, viii.) Marketing plan

Thanks,

SAY SONY
Marketing Manager

PRASAC Microfinance Institution
#25, St.294/57, Boeung Kengkang1
Chamkarmon, Phnom Penh, Cambodia

+855 (0) 12 456 078: H/P or
+855 (0) 16 456 078:
+855 (0) 23 220 102: Tel
+855 (0) 23 216 362: Fax
http://www.prasac.com.kh: website
————————————————————————–
Vision: To improve the living standard of the rural people contributing to sustainable economic developments by being a financially viable microfinance institution.
Mission: To provide sustainable access to financial services for rural communities and micro-enterprises

]]>