Archive for the ‘Marketing’ Category

By Bruce Meraviglia , Technology & Marketing Editor Unfortunately for most small businesses in the developing world, the levels of venture capital that are available exceed what they can either qualify to receive, or effectively use if it were provided to them; in a growing business, oftentimes too much success (or, in this case, venture capital) can be as deadly as too little success. This, then, ... Full story

Bruce Meraviglia , Technology & Marketing Editor For those who have been faithful readers of Microfinance Focus, you will recognize this as a new column.  You may be wondering as to the title it bears, and rightly so.  Marketing, in general, is not often associated with the MFI industry.  Rarely have I come across anyone associated with an MFI who has spoken of their marketing department as being integral to the function of the MFI, or a key contributor to the strategy the MFI is following in reaching out to new or existing borrowers.   Full story